Privacy Policy

StoreShield, Inc. ("StoreShield," "we," "us," or "our") operates the website at trystoreshield.com and the StoreShield platform (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with our Services. By using the Services, you agree to the practices described here.

Information We Collect

Information you provide directly. When you fill out a contact form, book a Risk Review, or correspond with us by email, we collect the name, email address, company name, job title, and any other information you choose to share.

Usage and analytics data. We use Google Analytics and Mixpanel to understand how visitors interact with our website. These tools collect data such as pages visited, time on page, browser type, device type, and approximate geographic location (city/country level). This data is aggregated and not linked to personal identities.

Customer data processed on behalf of clients. When you engage StoreShield as a platform customer, we may process customer-facing data (reviews, complaint records, transaction signals) on your behalf under a Data Processing Agreement. That data is yours — we act as a processor, not a controller, for it.

Cookies and tracking technologies. We use essential cookies for site functionality, analytics cookies (Google Analytics, Mixpanel), and calendar-booking cookies (Cal.com). See Section 8 for more detail.

How We Use Your Information

We use the information we collect to:

• Respond to inquiries and schedule Risk Reviews
• Operate, maintain, and improve the Services
• Send transactional communications (meeting confirmations, follow-ups)
• Analyze website performance and user behavior in aggregate
• Comply with legal obligations
• Protect against fraud, abuse, or security threats

We do not use your information for automated decision-making that produces legal or similarly significant effects.

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share it with:

• Service providers. Third parties that help us operate the Services (hosting on AWS, email delivery, analytics), bound by confidentiality agreements and permitted to use data only on our behalf.
• Booking and scheduling tools. Cal.com processes scheduling information when you book a meeting.
• Legal and compliance. We may disclose information when required by law, subpoena, or to protect the rights, property, or safety of StoreShield, our users, or the public.
• Business transfers. In the event of a merger, acquisition, or sale of all or substantially all assets, personal information may be transferred. We will notify affected users before any such transfer.

Data Security

StoreShield is hosted on AWS infrastructure. We implement industry-standard security measures including:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
• SOC 2 compliant infrastructure
• Access controls and least-privilege principles
• Regular security reviews

No method of transmission over the Internet is 100% secure. While we use commercially reasonable means to protect your information, we cannot guarantee absolute security.

Data Retention

We retain contact and inquiry data for as long as necessary to manage our business relationship with you and comply with legal obligations — typically no longer than 3 years after the last meaningful interaction. Analytics data is retained per the default retention windows of Google Analytics (14 months) and Mixpanel (12 months for event data).

Platform customer data is retained according to the terms of your service agreement and applicable law, and deleted upon termination of the agreement per our data deletion procedures.

Your Rights

Depending on your jurisdiction, you may have rights to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict certain processing
• Data portability (receive your data in a structured format)
• Opt out of marketing communications at any time

To exercise any of these rights, email us at martin@getstoreshield.com. We will respond within 30 days.

Children's Privacy

The Services are intended for business professionals and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

Cookies

We use the following categories of cookies:

• Essential. Required for the site to function (session state, security).
• Analytics. Google Analytics and Mixpanel track aggregated usage behavior to help us improve the site. These cookies may be blocked via your browser settings or browser extensions without affecting core functionality.
• Third-party scheduling. Cal.com sets cookies when you interact with the booking widget.

You can manage or disable cookies through your browser settings. Note that disabling analytics cookies will not affect your ability to use the Services.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top. If the changes are material, we will provide more prominent notice (such as a banner on the homepage or an email to active platform customers). Your continued use of the Services after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out:

• Email: martin@getstoreshield.com
• Company: StoreShield, Inc.